I had to include this because its probably my favourite music video - D.A.N.C.E by Justice, directed by Jonas and Francois. The style of animation is playful and funky fitting perfectly with the song - the ever changing T-shirt designs are just fun to watch (designed by So Me - the in house artist of Ed Banger Records - Justice's record label).
Apparently a lot of the designs are references to personal friends, inside jokes, and past 'So Me' t-shirts, therefore the video probably does mean something, it is just a mystery to us, making it interesting and intriguing to watch. My favourite is 'Internet killed the video star' because it's so true.
The animation looks so effortless, I wondered how they got it so spot on... Jonas and Francois say 'We shot Xavier and Gaspard (2 members of Justice) wearing plain t-shirts with 4 pieces of black tape stuck to them to follow the movement of the fabric in post production.
Other music videos by the same director include Kanye West's 'Good Life', based on similar animation, and Justin and Modonna's '4 minutes'.
1 comment:
Hi Jo,
just wanted to say fantastic post. I love the simplicity of this video and the strong effect it does have. It was really interesting to learn how they did the animation and their scope for the images. Thanks alot!
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