Calgary International Film Festival

I like the ads for this years Calgary International Film Festival, especially the strapline where they have simply reversed the well known saying 'expect the unexpected' to 'unexpect the expected'...I suppose the strapline has done just that. Basically there is a filmstrip of images on each advert of a scenario, all of which you 'unexpect' the ending. Below is my favourite...the story of Rapunzel...where in the end image we find he has actually been climbing up her armpit hair...nice!
I like that it's a filmstrip...but it still works great in print.