B_E_E - a unique range of cleaning products, standing for Beauty Engineered forEver, whose aim was to produce cleaning products designed for pleasure, function and the environment. Therefore the designers wanted to create something that people can enjoy looking at as well as working with. They have certainly succeeded with this, the packaging immediately caught my eye and made me laugh...they 'sexed up' the products using flirtatious innuendos to describe them...
I just love how they sexed up the most unsexy of products...I included it because it reminded me of when I tried to sex up those bloody pork pies in last years brief!
