Thursday, 7 August 2008

TDR

I studied The Designers Republic for A-Level graphics, and since visiting their 'Brain Aided Design' exhibition in 2005, have become a fan. They are a graphic design group based in Sheffield, and have designed for many famous brands/companies such as Gatecrasher, Orange and Coca Cola:

Their exhibition however showed the controversial designs that they are known for, a lot of which exploit the consumer culture we live in. I like the way they took some of the most well known brands out there, and cleverly used similar designs to mock us.

Below is 'Flesh Burger' - mocking the fast food culture by using a similar design to Burger King...putting devils horns on the burger instead of a crown, and the copy being things like '100% juicy dead animal'.

Then there is 'Work, Buy, Consume, Die' which is pretty self explanatory, using a symbol very similar to that of Coca Cola's.
The third is 'Wanker', which has flipped the McDonald's 'M' to make a 'W' on top of a half naked woman with a barcode type strip covering her eyes.

All straight to the point, and all pretty controversial. I just love the way they mock the very same culture and people who pay their wages, in such an obvious, sarcastic manner. Their website even has an online shop where you can buy TDR posters, book etc. I suppose it's hypocritical.


There are many, many more examples of The Designers Republic's 'anti-establishment aesthetics', here's the website: http://www.thedesignersrepublic.com/

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