B_E_E - a unique range of cleaning products, standing for Beauty Engineered forEver, whose aim was to produce cleaning products designed for pleasure, function and the environment. Therefore the designers wanted to create something that people can enjoy looking at as well as working with. They have certainly succeeded with this, the packaging immediately caught my eye and made me laugh...they 'sexed up' the products using flirtatious innuendos to describe them...
I just love how they sexed up the most unsexy of products...I included it because it reminded me of when I tried to sex up those bloody pork pies in last years brief!
3 comments:
I love what they have done to the packaging of these products. The colours are fun and the comments on each bottle makes cleaning much more of a joy instead of a chore. This product would stand out among the rest of the usual designed cleaning products, i think this is what makes the products so much more inviting and tempting.
This packaging reminds me of the labelling that you find on all of Waitrose's own products. I love the bold use of simple type and colour combinations. And in this case the copy is refreshing and individual. I agree with Emily in that this would certainly stand out in the shelves.
Great idea to add a little humor and fun to a job that we all hate.
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