This is a few years old now but its a good bit of advertising so I decided to include it! Basically an email was sent out to advertise the new Renault Megane Sport...you scrolled down from the numbers 1 to 100 and the bottom revealed the main selling point of the car - '0-100KPH in 6.5 seconds'. I think its a really effective use of the medium...using your scroll bar to get from 1-100, to demonstrate just how fast the car can do it. It's different so I think people would have taken more notice than one of your standard junk emails. Here's the link...
http://www.nordpol.com/2005/renault/meganesport/en/01/
A second email was sent out a day later to demonstrate cruise control...still clever but I don't think it's quite as effective as the first. See what you think...
http://www.nordpol.com/2005/renault/meganesport/en/02/
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