I just came across this fun microsite promoting Cadbury Schweppes' 'Spring Valley Juice' brand, whose main selling point is to make sure people look after their bodies...the drinks containing natural fruit juices and lots of vitamin C. You wouldn't know what this microsite is for until you reach the end...basically it starts with a 'Hitchhiker's Guide' style flash animation about people today 'abusing their sensibles', resulting in them being sent to the neglected sensible shelter. In the end you find your own little sensible, and then you can do what you like with it! Feed it some Spring Valley Juice and he becomes full of energy! Or carry on abusing it if you like!
I think it's a nice fun way to promote the drinks, with it's strapline 'Spring Valley...it's good for your sensible'. Here's my little dude...
You can even add him to your facebook...mines cute...but not that cute.
2 comments:
i went and found my sensible and he was NOT cute! :( he was purple, the same sort of shape as urs but he had a rhino horn and weird teeth. I accidentally threw him across the screen which he didnt enjoy, but he dd enjoy his drink, sensibly of course. They are a good idea though, and the characters are pretty interactive if you can bear to look at them for long enough.
Haha! I want to see a picture.... Yeh throwing them around was the fun part which maybe defeats the point of the campaign! Entertained me for a few minutes anyway!
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