Good website too: http://www.absolut.com
Friday, 12 September 2008
The Absolut Book
I find Absolut Vodka one of the most inspirational brands around, simply due to the success of their advertising campaign. A prime example of a strong distinctive concept with endless variations. I recommend this book if you're a fan...hundreds of colour photos and the Absolut story.
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I have to admit I love the Absolut ads...as sad as it is to admit it was even one of the highlights of reading my old Elle Decoration subscription magazines as each month there would be a new one near the end of the issue...I don't know how they haven't run out of good ideas yet but I have never been disappointed so far...
do you have a favourite?
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