A brilliant bit of ambient media for Oreos in a shopping mall in NYC. The side of a lift has been used so that when it goes down, the oreo looks like its getting dunked into a glass of milk. Ambient media always turns heads, especially this as it's original, and it's pretty large I don't think you could miss it. Here's a video of the campaign in action...
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1 comment:
That is a really clever piece of ambient media. Simply using what materials they have to make a campaign that you can literally see turn heads.
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